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I am excited, and a little nervous, to share some big news. We are giving this adventure in conversation a new name. Starting September 16th, Speaking of Faith with Krista Tippett is becoming Krista Tippett on Being.

This doesn’t signal a change in the nature or ethos of what we will continue to produce week after week. It is, rather, a more spacious container for what the program has become. Being makes room for the ways in which we have in fact opened up the concept of “speaking of faith.” It points at questions of “religion, meaning, ethics and ideas” at the heart of human life — not confined to Sunday mornings or Friday evenings, not on the sidelines of real life, but at the essence of who we are and how we live, individually and collectively.

We believe that Being is also a title with room to grow into, while Speaking of Faith has taken us as far in public media as it could. As much as we filled it with new meaning, the program’s title remained an obstacle for many programmers and listeners. The story we have heard again and again is that people have had to get over the title, or find themselves listening to the show by accident, before they were ready to give themselves over to our content. We have heard that, for religious and non-religious people alike, the title Speaking of Faith makes it hard to talk about the program with friends and family — to spread the word “virally,” as word spreads in our time.

This process of discernment that we might want and need to change the name of the program has been one of the most surprising learnings of the past year, which has been a period both of solidifying the program’s strengths and of continuing to experiment. The energy and possibilities it opens fill me with a new excitement for the next stage of this project and my passion for it.

Full disclosure: I did not have an immediate enthusiastic reaction to Being. But I have come to love the title. As I have settled into it, slept on it, practiced saying it in front of the vast array of shows we do, and realized all of its connotations, it feels like home. “Being” is an elemental, essential word. It was a catchword of the existentialism of the 20th century, and existentialism is making room for spiritual life in the 21st. It is more hospitable than the word “faith” for our non-Christian and non-religious listeners. It is, at the same time, an evocation of the primary biblical name of God. “I am who I am” can be better translated, I recall my teacher of Hebrew pointing out, as “I will be who I will be.”

As we were in the thick of this discernment, a mother wrote to us of how her teenage daughter has recently been drawn to our program. She commented on our blog, “It has been rewarding to watch her discover that unlike her subjects in school, religion cannot fit into a neat box. I’m sure she will tune in again as she continues to shape her own way of BEING in this world. This is certainly my hope.” The capitalization was hers. We take on our appeal to her, indeed our responsibility to her, as a great and edifying adventure — our next frontier of listening, learning, and public service.

Now I want to invite you, our listeners, to grow into this new name, this evolving identity, with us. Let us know how it sits with you, how you are hearing it, and what it means. And please come along on the next phase of this journey.

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Sometimes rebranding is a good idea; sometimes, not. My city of Fort Worth decided to adopt this new slogan, "When You Get Here, You'll Get It" and retire the old one, "Where the West Begins." You can guess what happened to the new one... When things shook out a year or so later, we got "City of Cowboys and Culture." Not catchy, but at least authentic.

Your program has been helping rehabilitate the word "faith" for me. I grew up with a very narrow definition of the word, rejected that narrowness, and have been struggling ever since to make peace with the word. Your program has help me appreciate that a broad definition does not have to be shallow. For that reason, I've come to appreciate the title despite initial wariness. I have to admit that "Being" doesn't have the same resonance for me. No matter, though. It's the programs I cherish, not the name. Thank you so much for let us listen in on people of faith who are also people of substance, compassion, and creativity. I hope that doesn't change with the name change.

I believe that the name change will completely open up a new area of listeners to your station. By changing the name to "being" opens up a more welcoming door to everyone. I hate to say this but people, humans, just about everyone has a little fear towards religion. Especially the ones they do not understand. Why not create a more comfortable atmosphere for everyone? The word "faith" can mean everything to some people and can be confusing to everyone else because not everyone is very sure about their faith. Some people question it, I know I do. I think that changing the name with "being" will help open up Americans hearts.

I think that the words "faith" and "being" have EVERYTHING to do with religion. What better way to describe how religion can make you feel, understand, learn. They relate and have everything to do with eachother. Personally, I do not think I could describe religion with any other words.

Kelcie Richardson

I'm really disappointed in the name change, from, Speaking of Faith, to this more abstract idea of "Being," tagged onto Krista Tippett's name. This appears to be yet another reflection of the narcissism that I had hoped issues of "faith" might address. The work of responding to the ardent idea of "being" echoes the self (human "being") and it's efforts at understanding rather than living in the gray mystery that is evoked when one speaks of faith and tells its particular stories. The goal, I believe, is to point to the Other and not to the self. This name change doesn't point that way at all.

It doesn't sit well, and I hope it gets dumped soon. Obviously I agree with the majority of posters who have responded negatively, finding it ambiguous, poorly justified, etc. Like many I also feel including Ms. Tippett's name so prominently in the title is at the very least a distraction. Two thumbs down!

Now THAT'S a name that I can get behind: From Faith to Being WITH Krista Tippett. Please consider that adaptation!

Also, in re: to Krista's recent reflection:

In short, and in part, you write of how we often need to let go of words. I think that's a very compelling argument with much truth in it. But I don't think that's the contention that most people have here: I think that what we are worried about is that the name change signals a deeper and more underlying change. Given "faith's" long and detrimental history of compromise and institutionalization, especially in the context of our capitalistic system, we have good reason to be opposed. I just wish that our loud and palpable opposition would be heeded to some extent. WE are the people, after-all, that have ultimately determined the success that this show has seen thus far.



I fully support the name change. I believe it will open your conservation on the spiritual and mindful journey of life to a much wider audience and will enhance and stimulate the sharing of ideas. Change and adaptation is a natural part of life and growth. Those who do not support the change will adapt if they truly support the sharing of ideas you have worked so hard to bring to this public forum. Thanks.

Given the overall excellence of the program, I can't get too concerned about what it is called. That said, the new name loses two nuances that I find attractive. "speaking of" makes clear that this is not just conversation, but conversation that can wander and is open to associational rather than linear thinking. Secondly, as some others have said, "faith" implies that we are focused on border region where reason loses some of its steam and other ways of "knowing" become alive for us. Moving into such territories demands a certain humility about, well, our certainty about the nature of Being. I'm sure the program will continue to demonstrate that humility but the name no longer implies it.

I remain agnostic about the title change -- although I can understand some of the reasons behind it. Nevertheless, what I confess troubles me is Krista'c comment at the start of her letter that "Being" will broaden the scope of programming as "not confined to Sunday mornings or Friday evenings, not on the sidelines of real life, but at the essence of who we are and how we live, individually and collectively." The implication of course that what those of us who work faithfully in struggling with these questions in the friday night and Sunday morning communities of faith are indeed marginal and on the sidelines of life. I don't believe that's true, at least I hope it isn't, and yet it is a troubling perspective held by many in our culture I fear and one I hope will not be supported by our friends at Speaking of Faith as part of the change of focus. We in the faith communities seek to address those questions, often also addressed by Krista and her guests, in fact by some of the very folks she seems to marginalize in her comments.

I'm always amazed at how critical of you/the show some of my fellow listeners are. I must admit I never had an issue with the name Speaking of Faith, but I thank you for sharing with us your reason for changing it. Those are compelling reasons and upon reflection I see that I have also been reluctant to tell some of my friends about my enthusiasm for this show because of the name.

It's your show, call it what you want. I'm fairly certain that your thought process has been more rigorous and thorough than anything I can manage to do in thirty seconds, so I don't feel terribly entitled to an opinion about it. I'll still be here, week after week, downloading podcasts and listening again and again, awaiting your next book.

Thanks for this show, and all it has brought to my spiritual and intellectual life.

I love this radio broadcast; it's the only one I listen to religiously and takes me back to the golden days of the Lone Ranger, Racket Sqaud and Johnny Dollar except they were in the evening and today, in my neck of the woods, Speaking of Faith airs at 7:00 am Sunday mornings.

Now to the name change: I'm sorry, but I can't wrap my mind or my heart around this one: "Being" looks and sounds like a dangling participle. If you're stuck on having "Being" be part of your new title then it needs a modifyer that gives it a context, such as "On Being" or "Thoughts on Being" or my favorite, "Humane Being".

Whatever you folks decide to Christen your show, I will continue to dutifully rise and shine on Sunday's and have my coffee ready at the stroke of 7:00 for the news headlines and then, for Krista's magic. Whatever you call it, just keep the imagination, excellence and provocative nature of your program going. Superb radio that wouldn't be the same on cable.

"The story we have heard again and again is that people have had to get over the title....We have heard that, for religious and non-religious people alike, the title Speaking of Faith makes it hard to talk about the program with friends and family...." Krista--great show--awful decision. Bowing to fundamentalist humanists, prickly secularists, and militant atheists who are made uncomfortable, even "offended" by the word faith. I'm offended that the beautiful word "faith" is seen as somehow offensive, loaded with baggage and therefore needs to be jettisoned. For someone who claims (rightfully most of the time) to be inclusive and accepting, your name change shows a real close-mindedness. What about the folks offended by "being"? What slippery term can we come up with next. Great show--I will still listen. Wrong decision. Very disappointed.

I'm sorry about this. The transcendent needs grappling. Faith. Faith. Faith. Deal with it. The fact is, there has already been a shift in direction even as SOF. I've worn out the archives. I keep hoping for something new that is grounded. Nourishing. Not happening. Too bad.

"Speaking of Spirit" would have been my choice of a new title.

Your choice will be just fine though as I am just relieved that this ...essential to my life program ....continues.

Thank you NPR.

The change from "Speaking of Faith" to "on Being" seems to me very welcome. For too long Christians and others have accepted and encouraged the use of "faith" as a euphemism for "God" or "religion." But these aren't synonyms.

For instance "salvation by faith" doesn't mean "salvation by God" (though God is necessarily involved) any more than it means "salvation by religion." Since "faith" is a word signifying trust, obviously "speaking of faith" ought to have interviews with accountants on 401Ks, for example. Or, more seriously, on the faith or trust we have in a friend or a boss or a cleric or a parent. Faith (trust) in human reason or in atheistic or agnostic skepticism is also a meaningful theme.

If, as the host proposes, the reference to "Be" takes us to a consideration of "I will be who I will be" or "I am who I am" (Exodus 3:14) (am is part of the verb to Be), the title will remind listeners of God (Elohim, al-Lah) better ever than "faith" did. (Freud's "Where id was, there shall ego be" (quoted by Ernest Jones) points in the direction of Exodus 3:14. What is the Hebrew for "I will be what it was"? That would be Nietzsche's version, imply'd in "Thus I will'd it.")

Great. The problem with "faith" is that everyone has it but most people now use it as if it is the same thing as "religious faith." This is not a good thing. It is done all the time with other words too. Everyone is a "believer" and everyone is in a "faith community" of some type. We don't properly engage the beliefs and faiths of atheists and agnostics if we limit the category of "belief" to religious belief and "faith" to religious faith. And as for "religion AND the secular" -- - oh boy, a topic for another day! Best, Iain Benson, Southwest France

I am mourning the loss of "Speaking of Faith." It is the one place on NPR (beside an occasional song, joke, or story point on a "Pairie Home Companion") where a huge part of the lives of many Americans is acknowledged to exist and explored sympathetically from an insider's perspective. I am always stunned that "This I Believe" never includes a confession of faith, that "Story Core" never has a testimony of a spiritual experience, and so on. I think this ostensible effort to be hospitable is really just an invitation for people of faith to stick to their own alternative media outlets, knowing that NPR is so embarrassed by them that it cannot even bring itself to say as innocuous a word as "faith." I saw "Speaking of Faith" as a tiny little corner in which a big area of life was finally acknowledged to exist - a corner now taken over by the same imperialistic policy of every other hour 24/7 on the station.

Sorry but I do not like the name change. Speaking on Fatih and the line "religion meaning, ethics and ideas" fit the show perfectly. Being is too vague, too short and feels like your trying to be policaly correct. The intrigue of your show was that it was not afraid to take on the contoversial. Now it feels as if your trying to apease the marketers who are squeemish of the word faith. I am non-religious but have always enjoyed hearing the views and new subjects presented on your show. The name change is annoying but I will continue too listen. Thanks

This is a welcome change for those of us who do not belong to a faith or belief based religion, but rather belong to one based on knowing and being.
Belief and Faith are charged words which, to many of us mean putting trust in the con.
To understand where I come from, read "My Big TOE" by Thomas Campbell.
Thomas posits that belief is trust in false knowledge, and that to know truth, one must experience it. There is really no objective existence, but is rather subjective.
You may be interested in for more information, as well as

Life moves on and if you listen to the program it is more about being than faith. I like the little travels beyond organized religion that the program sometimes takes us on. We have faith that you will keep being outside the box.

I offer, tongue-in-cheek the experience of this household around the name change. We are basically of a mind that "a rose by any other name...", but our references to the entertainment formerly known as Speaking of Faith have now become "Speaking of Being", and, if this unfortunate transitional error in our verbal lookup tables were not bad enough, it shortens to SOB. Please, anyone who reads this, consult with Men (or Women) In Black at the first opportunity to look at the light ray thing that they carry to erase memory.
All that said, essence of humanity is always your theme in some guise, and your productions greatly enrich. "Being" is distinctive, perhaps more so, and of scope more befitting your productions, than SOF.

I am so happy about the change to "Being." It is much more inclusive. The word "faith" carries with it so much in the way of traditional religious meaning, and seems to be heavy on the Christian side these days. But "being" can encompass the views of everyone who celebrates life, and everything about it, in wonderfully divers ways.

I enjoyed the journey back this morning; it reminded me of how satisfying journalistic excellence and the intimacy of radio can be.

But nothing in this morning's homage convinced me that "Speaking of Faith" had outlived its usefulness; in fact, just the opposite. I won't reiterate my comments below, but I must say that your reminiscant selections today pointed to one thing: That "speaking" implies relationship, between and amongst peoples. "Faith" implies, as one of your speakers spoke today, an expectation of surprises. Another way of putting it is that 'faith" is an act; and "acts" build faith. Faith enables us to embrace the mysteries of life, not run from them.

I dare say that each morning I wake, and face a day that I planned, suprises abound; some welcome and some not so welcome. Faith is what keeps me going on the bad days; faith in something greater than myself. On the good days, faith in myself helps me to persevere.

Each day, I am faced with the mystery of the past, the present and the future; each day I live with the tension of "not knowing. Each day I muster faith to go on; each day I must speak of this struggle.

The term "being" seems too static, stoic and stolid to encompass your vision The term "being" has no context, no present, no past and no future. "Being" has nothing of the spaciousness of "Speaking of Faith". "Being" does not breathe.

Carry on...

I love your show, but not the new name.

Good for you. While I find it frustrating that people found it difficult to get themselves to listen or speak to others on the basis of the old title, I understand it. And, of course, Being is the bigger picture. I try to remind my congregation that religion is not about being churchy, it's about life. In that vein, faith is not primarily about believing various religious or spiritual principles, but about who/what we are. Being is the larger envelope. But, scarier to many.
Good luck. (The Rev.) Hank Galganowicz

I stopped listening to this show several years ago after it became clear that there was little hope of it becoming more inclusive and elucidative of conservative spirituality, and that it would consequently remain predictably limited in its ability to elucidate spirituality in general, including liberal spirituality. Hearing the promos suggesting a possible new beginning, I tuned in again, but I fear Ms. Tippett is correct when she says, "This doesn’t signal a change in the nature or ethos of what we will continue to produce week after week." Indeed, if anything, the new name signals more clearly the guiding bias of the show; it's redolent of the vaguely open lefty philosophy of a generation or more ago that, like most dominant secular intellectual movements, was adopted by many intellectual religious thinkers trying to find a home in the secular intellectual world.

Speaking of Faith hasn't lived up to its way-too-expansive tag line. It has always been driven by the personal interests of Tippett, who has her own particular set of concerns and biases. It has, in my experience, generally privileged liberal spirituality and, at times, liberal politics, and has generally failed to include, suppressed and even misrepresented conservative spirituality and politics. It has privileged doubt, process, search and flexibility of belief about what's distinctive of the spiritual over certitude, conclusion, and firmness of belief about that. It has privileged new thinking about the old over old thinking about the old, the idea of inclusiveness over exclusiveness, the marginal over the mainstream. Its implicit opposition to conservative fundamentalism has hidden its own fundamentalism (or metafundamentalism).

Years ago, when I complained via email about the lack of balance in the show (balance being a major value in the much neglected CPB Guidelines), I received a courteous response from Kate Moos explaining that they had tried to transcend the distinction between liberal and conservative and generally paid no mind to it, and that what are called conservative religious figures already get lots of exposure elsewhere.

Those are poor excuses. Ignoring something doesn't make it go away, it merely facilitates denial. Tippett, Moos and others responsible for the content of the show need to be more clear to themselves about their biases and more assertive about getting beyond them. Their aversion to and poor understanding of conservative values, including conservative fundamentalism, that are so important to understanding American and world spirituality, leaves a huge part of spiritual life unintelligible and disrespected.

As it is, Speaking of Faith, by whatever name, contributes to the ghettoization of the media, the division of media and audiences along partisan lines, which decreases mutual understanding and self-understanding. That conservatives may tune elsewhere to hear what they're more sympathetic to doesn't help them or liberals. We need a place where conservatives and liberals can be equally at home and equally challenged.

It didn't sit well for us either, at first, as it doesn't directly refer to our "beliefs" and how those beliefs determine who become. So, I thought a better name would've been "Krista Tippett on Being and Belief." (Even those who do not believe in a god/God still hold strong beliefs about humanity and life.) But I do agree a name change was in order, as I have encountered the same dilemma of how to share the content with people of many different beliefs. I'm glad the show's content and purpose will not change, regardless of its name! Keep up the great work!

I have always enjoyed the fact that this program is inclusive of all faiths, not just Christianity. Faith to me is by its very nature all-inclusive. Even agnostics or atheists are carried through life by some form of faith, the faith in human good, for instance. Faith in something seams propelling, moving forward; being, seems to indicate something static.



It sits very well with me. So be it.

--just tupper

Everything and anything that we talk about and are is contained within the word "Being". Reality telivision, broadcast football, soap operas, science and history programs are as validly encompassed within the word being. These programs and others capture people in the act of "Being"! Without exception all of the SOF programs thus far are about individuals interpretations of what that "Being" means, in other words, their "Faith" about their experiences. Faith is an action that requires thought and reflection. Being simply is. While I agree that the word "Being" casts a broader net, it is a title that fails to convey what this program is actually about (unless there is a plan to completely deviate from the past). It's interesting to me that SOF is viewed as an exhaused topic when it seems self evident that you've barely scratched the surface and it will continue on the same road - allbeit in denial of what is actually being discussed. It is "Faith" about "Being" and Faith" about what that means that is and I believe will continue to be the heart of this program. The new title is not simply all inclusive it is obtuse! I will continue to enjoy the fruit of Kristas & the SOF staffs efforts with much gratitude. Though I'm an advocate of worthy change it remains my contention that "Being with Krista Tippet" is an unworthy and disingenuous title for this program!

I guess that my main angst is that we are watering down our beliefs in the name of political correctness. Changing the name from "Faith" to "Being" just seems one more instance. Where do we draw theline?
Phoebe in Canton, NY

The name change seems to be offering to the listeners opportunities to see the world and one's place in it, from possibly a different perspective. For me the word "faith' focuses on the mind and what beliefs we have formed in our mind during our years of living..In a sense this becomes part of one's identity as a person.
Now, I see the worrd "Being" as providing a focus on the felt effect of one's experiences in living life. In other words, it is now mind and heart and bodily sensations and feelings that ;can leave room for uncertainity in our lives. It keeps the door open to new ideas and perspectives. It allows for change and growth. I would challenge those who say, "Keep the faith". It implies here that one has the "Truth" and must not doubt or stray from it. I sense that Krista Tippett is seeking to recognize the humanity of man thereby broadening the focus. Becoming human could imply a humanistic perspective which could become it's own belief system, or faith, that must ignore a spiritual aspect to man's beingness. This reduces the possibility of experiences that could open the mind to new perspectives and growth.

Was confusing to hear Being as opposed to Speaking of Faith on today's early morning broadcast. It never occurred to me the title had connotations of "religiousness" which is what I think you are referring to when you say other have difficulties with the name. Was a perfect name for the perfect forum. Yes we do transform ourselves over time but Being?... I don't think was a good idea to change but I guess we all have to learn to live with it and continue to hear the program w/o the "faith".

I too will continue to listen, learn, and enjoy, but deeply lament the name change. Your show played an important prophetic role in helping us understand that we all live by faith-- a faith that grapples with the mystery of what lies beyond us whether that faith involves God or religion, or anything we call spiritual. I am sure the name has been difficult to wear at time but that that was part of its prophetic gift and I am saddened by a name change that seeks to obsure it.

For me another gift of the show has been its effort listen to the ways people grapple with finding their place in eternity-- the larger story. Although Being doesn't preclude that it seems to make the focus more on us--more self self centered, more anthropocentric-- and less on faith-- our understandings of what lies beyond us and how we fit into that larger story.

I will continue to be a fan-- just a bit disappointed and disillusioned.

I love the new name because it will draw in people who are disillusioned with 'religion' . The real importance of religion to me and the real importance of the show to me is how I can 'be' what I have faith in the world.

I love the new name and I am excited about the bigger bucket for the show. Nicholas Kristoff (he is my hero) was great today and I hope that you will still do shows with religion as a theme.

We certainly will! Thanks for listening.

Love the show, really DON"T LIKE the new name. I am disappointed at the loss of one space in my week, every week, where I could hear voices of those who are not ashamed to "speak of faith" and who are also open-minded, progressive, inclusive (unlike the usual suspects in mainstream media who "speak of faith" in words that are harsh, fearful, judgmental, self-righteous and proselytizing). The new name strikes me as far too broad, vacuous and vanilla. what a shame.

I am a huge fan of the show, listen to on my local public radio station in NYC, and when i can't tune in on Sunday morning, I listen online. I have admit that I hate the name change. I've listen to and read Krista's explanations, but I don't find them compelling in the least. This was on place where smart, passionate people of faith could speak openly about faith, and this new names seems to dilute this at best. The new name says nothing, and I fear focuses our attention more on the self and less on a greater good or purpose. When I mention it to friends I would like to encourage to listen to the show they wince at the squishy, therapeutic name. It's just not compelling, and slightly embarrassing. I hope you'll reconsider. I also wish Krista (and I'm a huge fan) didn't come across as smugly as she does in describing the name. She has an air of transcending, or moving beyond the need to speak of 'faith' and suggests that we all should too. The lack of spiritual and intellectual humility was disappointing.

It’s been a privilege these years to eavesdrop on your conversations – to realize that I benefit in an exchange of ideas that’s beyond my participation. Your podcasts accompany me on my daily walks.
In response to “.., and we're looking for your ideas about what we should call ourselves on Twitter. Up to now, we've been "softweets" but soon we'll be changing our name there as well. Tell us what you think …” -- My suggestion is “betweext” – “Being” between the dichotomies of life – as explored in your podcasts over the years discussing meaning, faith, ethics, and ideas, Birth and dying, healing and suffering, joy and despair, spirituality and religiosity, charity and avarice, immanence and transcendence, etc.

Very disappointed about the name change. It's a surrender, no matter how you slice it.

I'm highly disappointed in the change of name from "Speaking of Faith" to "Being". If recent news events have taught us anything, it is the importance of having a venue where ecumenical and interfaith dialog can occur in a calm, cooperative matter. I hope that NPR is planning on introducing a new program to fill the current void in respectful, informative, and dare I say fun, theological discussion.

I would love to hear a program with 5-6 knowledgeable theologians/practitioners of various faiths covering multiple subject areas. Sometimes these could be timely news topics, such as the Israeli/Palestinian peace negotiations or why threatening to burn the Koran is such a huge deal on a theological level. Sometimes the topic would be more general, such as the theology of the environment, aging, or ethical budgeting. Occasionally issues could even be something fun like the theology of superheroes (check out Islamic influenced comic book "The 99"), the Twilight Zone, or Saturday Morning cartoons.

The most important part of such a show is that it would demonstrate that it is possible for educated practitioners of different faith backgrounds to discuss issues, including controversial ones, in ways that are respectful. Right now the only public portrayals of religion come from political opportunists on both the far right and the far left, who are more interested in promoting social agendas and screaming down the opposition than reflecting the values of a loving and accepting God. NPR is the only place where a counter-religious revolution not based on generating controversy for controversy's sake can take place.

Hooray Krista!
Great name. I would have voted for "" (don't be so modest)
I'm now back in fhe flock.

Please Please keep voice-over-music to a minimum. No spookey and cutesy music. NPR has become unbearable with junky music and noise.

I must admit to preferring the old name. There's a clarity about "Speaking of Faith." That said, "a rose by any other name..." I'll continue be a fan. I so appreciate your conversations with such thoughtful, diverse people. Keep up the fantastic work of shedding light on our inner "being."

From "Speaking of Faith" to "Being...vague"

I am very pleased with the new title. Had no problem with the "faith" title but this is much more inclusive and true. It is Being that brings us into this world, carries us, and takes us out again. "In God we live and move and have our being." Thank you, Krista, for a rich conversation.

Today, after thousands of comments by upset customers and observers, the retail store The Gap scrapped its new idea for a logo and brought back the original. Marka Hansen, president of Gap Brand North America, commented: "We've been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back." Dear humans behind the name change -- won't you, too, please reconsider the "Helvetica Clip-Art-like" name "Being," and bring back the beloved "Speaking of Faith" ? It's never too late. Thank you.

Boy, did this comment bring a smile to my face. ;) It's a fine point, but we have no more marketing budget. <grin></grin>

What if, during the next NPR fund raiser, all of the funds for Speaking of Faith - I mean Being - went to changing the name back. I'd pay!!!!