Blog Post Content

Let's make no mistake here; this is a commercial for Banco Sabadell. And, yes, it's a majestic, highly orchestrated flashmob organized by one of Spain's largest banking groups. But, when I get an evening email from our founder and host confessing to shedding "happy tears" when watching it, I figure I better check it out.

Flashmob organizado por Banco SabadellAnd, if you read the comments on YouTube, you'll see much more of the same sentiment being expressed.

On May 19th at six in the evening, what appeared to be a single, tuxedoed street performer playing a bass for people strolling around Plaça de Sant Roc in Sabadell, Spain (just north of Barcelona) turned into a mass ensemble performing a movement of Beethoven's Ninth Symphony — including more than 100 musicians and singers from the Orchestra Simfònica del Vallès, Amics de l’Òpera de Sabadell, Coral Belles Arts, and Cor Lieder Camera.

The production is lovely and highly produced, but it's the fascination and pure joy of the passersby that makes the moment quite magical. Non?

Leave a Comment

Filtered HTML

  • Allowed HTML tags: <a> <em> <strong> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd><span><div><img><!-->
  • Lines and paragraphs break automatically.
  • Embed content by wrapping a supported URL in [embed] … [/embed].

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.

149 Comments

Absolutely FAB, very different, very creative!!!

It is always refreshing to see and hear people willing to share their best with others. Cheers for this !

Outstanding

In these tense times, Beethoven's beautiful Ninth makes me weep with joy and hope.

Very moving, and the audience obviously enjoyed it enormously.

Thanks for that. Orchestrated or not, it was a lovely moment.

It was wonderful to see and hear.

just wonderfull

Amen!

Love it

I loved watching the delight of the children. Perhaps this experience will remain with them, and hopefully some will become the future classical musicians / singers. The noises some modern singers make these days are as far from 'music' as I can imagine. Thank you Banco Sabadell for a very enjoyable 6+ minutes.

A thrilling discovery in late November'12 while browsing my iPad. Thank you.

I am sadden that public radio in Chicago no longer carries On Being! I've contacted them about it and was told that you didn't have an audience in Chicago. I don't believe that this is true. I used to set my alarm on Sun. morning for 6:45 am to make sure that I woke up in time to hear your show.

Fabulous! Sentiments too deep for words.
Thank you!!!

Wonderful. thank you.

This captures the joy of the season!! Beautiful :)

Sharing something as exhilarating as this is a true gift extraordinare for the season. Thank you, thank you, thank you. Jocelyn Mac Connell

The joy of the little children is inspiring! Moe commercials should be so joyful ... Maybe I'd watch them!

Magical, just my kind of thing. Was part of a flash mob this season and loved it.
Makes me feel alive.

Just imagine sending muscians armed with their instruments instead of soliers armed with guns...........

Music is magic! and this was particularly magical... thanks for sharing;-))

When I am asked by my young son, what is the purpose of music, I will show him this. It moves me.

Loveit

very touching

i was sent a link to this video by

a relative, who got the link from another relative. i had just been telling them about my recent interest in the flashmob phenomenon, and my urge to join. (here in the u.s.) although the whole "scene" here seems to be loosely organized using the web, and i don't even own, or know how to operate, a smartphone, which seems to be required nowadays to co- ordinate events such as this. in "olden times", if your band practice was cancelled due to weather, you could dial the school, or listen to the radio for school closings. in the 1960's and 1970's, our version of flashmob was where a friend would call you on your home telephone, about a riot brewing downtown, you'd get in your bicycle, and in an hour, 3,000 kids would be running in the street throwing rocks at cops and being tear gassed. a slightly different and less- constructive type of mob that the one in this commercial! hopefully, modern kids will grow up believing that these are the only kinds of large organized gatherings, that ever went on, (musical performances, marriage proposals, etc.)

Inspiring. One of our most powerful expressions for world peace is found in the universal love a music. Thank you.

Brought tears of joy to my eyes - great talent and music touches the soul commercial or not the music is wonderful

wonderful experience. Nice to see banks sponsoring something we call all benefit from, contrary to big american banks!

That was Awesome! Commercial or not. Music is so powerful & beautiful. Who cares if this is a commercial.The beauty and power of music transcends above the hype.

beautiful, he writes through a veil of tears. ode to the children...

Watching the children respond to the music brings such joy! And my grandson absolutely LOVES it! Thank you.

It moves me to tears.

Sheer deliight and "PEACE TO ALL NATIONS"

No to "Non?" The local language is Catalan. "No" is "No" in Catalan, just as it is in Spanish; "Non" is French... Aside from that, your comment is right on. Who'd've thought that a bank commercial could bring tears to one's eyes? Very nicely done.

A wonderful and thrilling rendition of Ode to Joy. I have watched the performance of the Sabadell orchestra and have been totally carried away by the music and the orchestra members. They are first class !

At a very sad time for me,watching this gave me hope for the future, thank you all who took part xxx

Not only was this Marketing activity brilliantly orchestrated by Banco Sabadell but Beethoven's 9th was too. A joy to listen to and listen to again a and truly magical experience. It should be passed on to those who want to bring joy and happiness into their lives for 5 minutes.

Beethoven himself would shed tears upon watching this. Staged though it might have been, if those joyful kids were prompted, please do not disabuse me of my misapprehensions. And like my wife, it gets more beautiful with every gazing; I just enjoyed my umpteenth.

Agreed 100%

Agreed 100%

Excellent!

Only a year late!!
Utterly fantastic production of the old world master composer and musician.
We say fill the world with these marvelous productions and put an end to all conflict!
Bravo

Blissfully excited and totally disgusted – at the same time.
I was intrigued by the beauty and pureness of it and of the high production level. Since Schiller and Beethoven were part of my socialisation and I love the european idea I was easy pray for water in the eye stuff. Yet I knew from the first second it was advertising and thats the downright sleazy part of it. Advertising shouldn't use politics. That is wrong on so many levels. Please Bankers, don't pretend to have ideals! Act like it. Don't get the next best filthy ad agency and dictate them, to do a picture perfect ripoff with a copy of the t-mobile adverts. That is just wrong on so many more levels. Anyone read Dantes Inferno? Where are the bankers? Where are the advertising creatives?

We need more, lots more, of these beautiful events to occur around the world because the world needs them so very much.

Bravo,hvala banci na ovom poklonu.

Amazing how music brings us all together.....and there are those who dare to suggest eliminating music in the school curriculum
as an unnecessary cost! The motivation to play an instrument doesn't star in adulthood!!!

All I can say is WONDERFUL !!!!

What a delight to find this on my face book page. It warmed my soul and brought joy to my heart. So glad to see this video continuing to move around the world.

"Flash mob" it was clearly not.

It was highly choreographed, even the little girl was an actor playing a part. That it was a TV commercial was obvious with the "product placement" in many of the earlier shots.

Having said that, it was truly a great performance and spectacle and "Ode to Joy" is a fantastic piece.

Pages

apples