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Go to the woods of Kyushu, Japan. Engineer a massive xylophone (or is it a marimba?) to run down the slope of a forested hill. Take a wooden ball, place it at the top of said instrument, and push it. What do you get? Bach's treatment of a traditional church hymn! Namely, "Jesu, Joy of Man's Desiring."

And, all this for a Japanese commercial for a kidney-shaped smartphone with the tagline, "Touch Wood." I may be late to the party on this one, but when I think of all the time it took to set this up, the precision and measurements used to adjust it and actually make each piece, and how many takes the film crew shot, it continues to inspire even if it's a year old.

And, here you can see how it was made:

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789 Comments

I am a conductor of a 67 piece orchestra of adult persons with and without cognitive disabilities --professional musicians as well. Music is definitely NOT for sissies!!! Thank you for this--it was extraordinary as you already know. PRM

Inspiring!

Awesome Video. Great creativity for making, great experience in wood.

I'd lvoe to project this on a screen before the entrance of the bride, every time I perform a wedding!

humbling. so beautiful
THANKYOU

As beautiful, artistic, romantic, creative and all the wonderful adjetives we can select for this, I beg, please, no more cutting trees for superfluous reasons. If it is recycled from discarded wood, I'm the first to be all for it. But you do not go to this beautiful environment to play music on cut trees to promote a product made of more cut trees.

So cool - love the creativity that went into this!

Amazing! Delightful!

gorgeous. otherwise speechless.

This is a tree nursery, of some type. The words at the end of the commercial imply the company is donating towards the tree farm. This is per my husband who can read Japanese

Looks like they killed lots of trees for that one.

Much better to use of these huge amounts of money and creativity than for war machines...

As the advertisement is for a highly engineered product with the look and feel of nature, and is also a machine for communication, the parallel between this incredibly engineered musical instrument and a highly engineered but elegant piece of communication technology, is an original concept brilliantly executed. Will I actually remember what this advertisement is for? Yes, I think it serves its purpose. Hearing a familiar piece in a quirky and novel way allowed me to admire the engineering more than if it were some cheap jingle. It wasn't intended to be a musical premiere; it was music in the service of advertising, extraordinarily done!

This is amazing. To be able to tune each note and get the tempo correct, too.

Just amazing....

I didn't realize this was for a commercial, to boot..

What a fantastic effort and a wonderful display of human ingenuity. I was totally blown away. Even though it was for a commercial, the artistic result was worth the effort. i really appreciate effort fashioned in a peaceful beautiful way such as this. Awesome!

I love it ,because ,it is god”s creation

Amazing.

Omg!

Wood that we were all so creative, imaginative, and acceptive of the possibilities of living.

The human touch to the nature of music and the music of nature. Many thanks

The most fantastic piece of workmanship I have ever seen - to produce one of the most beautiful pieces of music ever written!!

Domo Arigato!

Wow! Talk about one-pointed, centered attention and incredible patience! We humans are capable of this?

Brilliant. On a par with HONDA COG

An incredible display of human creativity, ingenuity, precision engineering, natural beauty and commercial innovation all wrapped in one exquisite package. It sets up a perfect metaphor for the phone itself. If it's as good as it looks, they need to expand their market.

AWESOME!

This is fabulous! I majored in music and Bach would have loved this creativity, I'm sure. The notes in the beginning and end are spot on, some in the middle a little "off," but it's a great project. :D Congratulations

Ingenious, touching.

stupid waste of man power and time, could of done something productive for humanity, with all that manpower and money it took to make this silly thing. Like feeding the poor etc/

Hmm. What would you say to the suggestion that you devote all your paycheck--instead of supporting your family--100% to the poor? This is an ad. TV ads cost hundreds of thousands, and often millions, of dollars. Sometimes you can tell; sometimes you can't. Instead of having Tak Sakaguchi throw the phone around and say something cheesy, they made a work of art with the money.

Besides that, they donated trees to the nursery.

Helping our needy neighbours is good, but you have to be economically productive in order to do so.

what a waste of wood, just for an ad

What a wonderful piece of work. Just think of the time and effort put into this. Music was great. Just fasinating.

humans will never quit spending time with projects that seem to have no purpose other than "just because we can".. GO HUMANS. DON'T EVER STOP

A nice work of ephemereal art.

fantastic

Dear friends, this really brought me in tears... Thank you for making this and sharing it...
Štěpánka

Hello, this really brought me in tears.. Thank you, for making it and sharing it. Stepanka

thank's so much.it was genuinely beautiful. would have stunned viewers to see the total number of times all those people involved must have said to themselves '"i give up.it's too much."just to organize what would be required (selecting the type of wood,cutting, planing and sanding it ,tuning each piece with sound meters , etc, etc) would turn most people away. thank you everyone involved for bringing it into existence.

Forest are the best places to visit I guess. I love the adventure and thrill of being there and I wish to visit some greatest forests on Earth.

but why did they make it?

Now that is a COOL mobile phone commercial!

I am really impressed. I love music, Bach and wood. This altogether ie really spectaculair

wow that was amazing

Is this transient art or has it been left up?

I want to check out the phone and touch the wood.

Love it!

All I can say is, " If japan would have had the same amount of real estate and natural resources we had before the beginning of WWII, we'd all be speaking Japanese today.

I disagree. It's good the Japanize didn't have the "genius" of our mixed American society which created the proper defensive strategy to protect our nation from them during WWII! The Emperor of Japan, and those who worshiped him as a God were truly narcissistic and foolish to invade America. I, for one, am glad we still speak English! Selfish attitudes in any nation will lead to destruction.

So beautiful, so peaceful, it is like a present for my birthday, 17 April, thank you to those who created this wonderful 'advertisement'? from Argentina......

THIS IS AMAZING..............OUTSTANDING.................LOVED LISTENING............

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