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Go to the woods of Kyushu, Japan. Engineer a massive xylophone (or is it a marimba?) to run down the slope of a forested hill. Take a wooden ball, place it at the top of said instrument, and push it. What do you get? Bach's treatment of a traditional church hymn! Namely, "Jesu, Joy of Man's Desiring."

And, all this for a Japanese commercial for a kidney-shaped smartphone with the tagline, "Touch Wood." I may be late to the party on this one, but when I think of all the time it took to set this up, the precision and measurements used to adjust it and actually make each piece, and how many takes the film crew shot, it continues to inspire even if it's a year old.

And, here you can see how it was made:

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796 Comments

Brilliant

Amazing! Masterfully constructed.

This is outstanding. I watched this with my four year old
granddaughter and we were both fascinated. Such genius!

I don't think that the most amazing thing is the final run... The impressive is the organization, dedication, team work, effort, precision, etc...

Like STAR TREK quote "is is not the destination, it's the journey that counts!"

For us to see it takes 3 minutes of joy! For them to build a many days or snow, cold, rain, etc... Their pleasure when succeeded was much bigger. After visiting Japan for 5 weeks I can understand them better.

Just magical....

I am self taught to play an Aoleian-Skinner Pipe Organ, and was amazed at the time it took Me to learn all the keyboard and stop's basic's alone. This version of a classic put together by a totally different means of instrumentation remind's me of the many different arangement of pipes on the grand Church organ I had to manipulate and trim to get the sound I desired I wanted to achieve by re-aranging many large and small pipe's to match the tonal qualities I was looking for. I have achieved about 80% of the desired sound quality I have been looking for, and am still working to achieve the other 20%. Touch Wood is to be considered a masterpiece! I'm sure with a bit more time and work, they will have mastered a new way to produce the un-usual sound of Music to the delight of many others. I wish them well. C. Lund.

Exquisite in all.

It's charming. back in the early 60's I drove up to a friend's house. He lived alone by a lake that was surrounded by all sorts of fauna, cattails, ferns and so on. A very isolated spot. As I left my car It was totally quiet; nothing was stirring. Then from out of the vegetation by the lake, I heard the most beautiful flute music. It was my friend ad libbing some kind of flowing, artful tune and the whole scene, nature and music combined in a transcendent moment. The organic sounds of the giant xylophone in the forest took me back to that unforgettable time in my past. It wasn't intrusive, it was relaxing. Above all, the whole idea was original in concept and creation. Bravo and thank you. My highest compliments to the originators.

AMAZING....................

Amazing! Beautiful! Almost unbelievable!

Amazing passionate and ingenious makers of modern art!

Totally beautiful and amazing... A lot of skill but mostly patience.

Absolutely amazing!

Beautiful

I thought that was wonderful. We could use that music in our National Parks in Australia as they got rid of all the native birds and animals - now it is the wild horses. jill_mcnamara@hotmail.com

Awesome dudes!!!!

Awesome!!!!!!!

Amazing!

thank you for placing our Supreme Being inextricably entwined in Nature, as He truly is.

A clever, inventive commercial prompts such vitriol. Fascinating. It
seems
a lot of people need something to do.

WOW!! Breathtaking! Brilliant! Bravissimi!

Wonderful!

This is music to my ears.
Thank you

This is fantastic and it reminds me of a great musician that went to Japan to teach music. May God Bless you All.

Who taught those little wooden balls to make music and couldn't they have chosen something more hip. Perhaps a Grateful Dead song.

There's so much that I like about this. Bach, the quintessential European aesthetic being played in the most primordial way possible, by the force of gravity in the deep forest. The patience, intelligence, exquisiteness and, indeed, gentle humor of the piece is both charming and magnificent in an understated fashion. The Japanese genius at work. Well done!

Just smashing, so much work involved with so much talents put in.. just fantastic..
the music .. great with the background of water... superb superb... thanks.
I love it...

No other word than FANTASTIC

Well done to all who were involved

What a pleasure, the technology to this is just beyond anything that I can think of. The scream in the background and the pleasantness of the COM. Spectacular

Love it. By the way, the music is not, "Bach's treatment of a traditional church hymn! Namely, "Jesu, Joy of Man's Desiring.". Bach wrote it. For those of you who are concerned about the amount of wood used; how much wood is used to build guitars, violins, violas, cellos, base violins, harps, oboes, bassoons, clarinets, ukuleles, recorders, and pianos, (have I missed any?)? I hope you don't have a problem with that use of wood.

Wow! Amazing....this piano teacher who has taught this great hymn both to choirs as well as budding pianists is extremely blessed by this!

OMG! My eye make-up is ruined for the day! i so wish that Mrs. Marinello, the teacher who led the Madrigal Society at New Utrecht High School in Brooklyn - in the mid '50s - were still Earth Bound and could hear this. Humans are an amazing species.

Bach would be overcome with JOY.

This was as good as it gets. Many thanks. What creativity.

gostaria de compartilhar no meu facebook

Amazing, wow

Brilliant

Unbelievable!!

I thoroughly enjoyed the concept and the engineering behind the scenes, would love to have that job.

Amazing !

It is wonderful. Thankyou

It should have been done with computer animation instead of requiring all the craftmen skills and the material used to create this elaborate commercial.
Anyway it was beautifully crafted.

Quite amazing. The mention of Kyushu reminded me that our attacks upon Kyushu in 1945 were more fiercely opposed than those upon Tokyo.

JESU,JOY OF MANS DESIRING, GOD BOUGHT ALL OF THE ABOVE PROPLE TOGETHER WITH ALL THEIR COMMENTS, HOW WONDERFUL IS HIS GLORY. PRAISE THE LORD. EVERY ONE WORKED TOGETHER.. ..THINK ABOUT IT . LOVE TO ALL

Interesting perhaps it could play suki yaki !

LOVE IT, ITS GREAT, NICELY DONE!

Awesome

A beautiful piece of music and played in a Forest.All the the comments seem to be trying to outdo one another.S>A>D> Just enjoy the moment.

I love this

absolutely amazing
That it is totally Japanese is understandable as they are extremely precise and persistent on absolute perfection. Beautiful

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