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Go to the woods of Kyushu, Japan. Engineer a massive xylophone (or is it a marimba?) to run down the slope of a forested hill. Take a wooden ball, place it at the top of said instrument, and push it. What do you get? Bach's treatment of a traditional church hymn! Namely, "Jesu, Joy of Man's Desiring."

And, all this for a Japanese commercial for a kidney-shaped smartphone with the tagline, "Touch Wood." I may be late to the party on this one, but when I think of all the time it took to set this up, the precision and measurements used to adjust it and actually make each piece, and how many takes the film crew shot, it continues to inspire even if it's a year old.

And, here you can see how it was made:

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789 Comments

All of that work, beauty, craftmanship, and sparkling ingenuity... for a damn wooden, pear shaped phone. I would applaud this if it were artists creating art on their own, but that plug at the end killed it.

Well Tony, the problem with that thinking is that it's not really a "plug at the end". Marketing that stupid phone was the one and only reason the commercial existed in the first place. What I'm hoping is that the huge wooden xylophone was actually created by an artist first (for the sake of art) and the phone company simply licensed it for their commercial. These companies have so much money to throw at marketing, it could go either way.

Wow!!! p

Yes the world needs more of this to bring man kind back to the right way of life away from the immoral way it is going

Unbelieveably fantastic.

At the end of the commercial it states that the reason for this wood panel smartphone is to find ways to create a way to fund thinning of forests in human-made forests meant for harvesting/logging. Thinning is done to prevent overcrowding and to promote better health and growth rate of remaining trees.

I am guessing all the wood used in this commercial is from said thinning process. Such wood has limited use and demand due to its unreliable supply and lack of desired properties for industrial and household use (too thin, too soft, burns too quickly etc.). Basically it is repurposing of the harvested wood to give it more value in the long run. Kind of like making products like floor panels out of pine-beetle infested trees, I think.

I have just one word!
FANTÁSTIC!!!!!!!.CONGRATULATIONS!!!!!!

Excellent use of hard wood!

Why can we not have commercials like this in the United States?
A very beautiful work of art in a setting that makes this so wonderful.
Thank you for the hard work to make this happen.

It is magical, fantastic.

That is amazing.

And the two sided brain that conceived this.....................there is hope for the world.

couple of flat notes.lol

Absolutely spectacular, hats off to the creators...thank you

You made my day! Congratulations on a most beautiful work of art, in ALL respects!

How medical. this is? beautiful sound this is.

what a joyful video to watch and hear...I feel connected in a new way to japan, wood, trees and bach.

Fantastic!

Very interesting. I wonder what happened to the wood after production finished?

thank you.

The music of ingenuity!

I think you'll find it's an original composition by JSB, and only became a hymn afterwards.

well…..go figure, it was connected to an advertising budget. It was stil beautiful.

You guys are too much!!! LOVE YOU!!!

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

a byproduct to sell a damn phone.......much more important than a phone!

amazing!,

A delight bringing a dawning series of smiles and at the end an internal bow to those who thought of it and made it happen.

I once wanted to do a similar project but on a bike trail so that when people rode over a set of wooden blocks, it played a tune. Unfortunately the art world of Scotland has no imagination and it never came off. Glad to see that someone has used the idea and used it well

Beautiful and very clever!

Great

AMAZING THE MUSIC IS BEAUTIFUL THE JAPANESE PEOPLE ARE SO CREATIVE GOD GIVEN TALENT AND THEY ALL HAVE IT SUCH VAST TALENTS BLESSINGS BETTY AND TAL OWEN

Thank you for your idea, inventiveness, creativity, patience, your efforts, your abilities, your work, and most of all for the gift of sharing music with me! :)

I love you

No wonder these folks are so far ahead of the US in education. They are absolutely brillient !!!!!

Darrell Brunet

WOW!!!! No other words needed.

Beautiful and peaceful! Thanks for sharing

Apparently these guys have more time on their hands for frivolous things than productive, beneficial effort.

"When a true genius appears in the world, you may know him by this sign, that the dunces are all in confederacy against him." - Jonathan Swift Which category are you? True music is letting go of the judgemental analysis.

the medium is the message here surely

some people appear to have a lot of time on their hands.

So patient and joyful.

MAGNIFICENTLY PORTRAYED AS BACH WOULD OF BEEN IN WONDEROF IT ALL.
I PLAYED ON. MY IPAD J Sebastian Bach .
Outstanding your work and do intricate.
I loved your performing such hypnotizing work of ART.

Only the Japanese would have the time and patience to work this kind of magic....for a cell phone no less

Super!! Congratulations!!!!!

As for the music, it was beautiful. To the construction and engineering of the instrument amazing. For most of the comments I believe Plato said it best " It is the wise man who has something to say. While the fool must say something "

Wow...such genius . I loved the music too.

Very simply beautiful. What an act of discipline empowered by a love for doing something so well.

not a musician, but I do work with wood, and I thought that that this was ok for the person fot his or her personal happiness, BUT, I also think that as a group thing it was a total waste of time, energy and money, a much more useful thing could have been done(like fixing a roof on a persons house that cant afford it and cant do it themself) ... I like strings and horns myself -thankyou

As a child I spent many hours in the forest ;it never occurred that there was no music there.

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