Sheena Iyengar“It depends on how you define control. If you define control as ‘I will entirely write my script,’ that could be one way of thinking of having control. Another way to think about having control is to say ‘Look I was given this script, and I executed it with great aplomb.’ And there’s nothing to say that that means you don’t have control, it’s just a different kind of control.”

Sheena Iyengar, a business professor at Columbia University and author of The Art of Choosing, has come to view cultural and religious rules as “life scripts.” She says they are empowering rather than stifling. In Krista’s interview with her earlier this year, Sheena Iyengar describes her journey to this revelation.

The Art of Choosing by Sheena IyengarIn the audio above (download mp3), she starts by describing a study that shows that religious followers are less depressed than atheists. Sheena Iyengar then talks about another study that demonstrates most Asian children are more motivated and performed tasks better when their mothers made choices for them, whereas the converse is true for most Anglo-American children: they were more motivated if they were able to choose the task themselves.

And, she explains that her interest in examining culture’s role in choice was especially informed by her own Sikh background.

Here, for example, she discusses whether an arranged marriage, such as that of her parents, is in fact devoid of choice. You can listen to the clip to the left (or download the mp3) of this portion of their conversation as well, and then share with us examples of how your culture has influenced your view of choice.


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I have a post on Iyengar waiting to go live. Her work is fascinating.

Maureen, please pass on the link when it's published!

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