While doing research for our upcoming shows about religion and politics, I tracked down a 1980 advertisement for Jimmy Carter (above), which seemed to make a more explicit religious appeal than any campaign advertisement I’d ever seen before. Carter was one of the first modern politicans to make a big issue of his religious faith, and one of the few Democrats on the national stage to do so. Then today I ran across a radio ad for Obama, produced by the Political Action Committee Matthew 25 Network, which is also surprisingly direct in its religious appeal.
What do you think? Are you one of the 46% of Americans, according to the Pew Forum on Religious & Public Life, who feels uncomfortable when politicians talk about their own religion? Or do you think we’re better off when both sides of the campaign are addressing religious values in the presidential election?