In between the interviewing and scripting, the SOF staff congregates for two editorial sessions where we hash out the details of each week’s program. The first — which we call cuts and copy — can be really rough around the edges; the second — which we call the final listen — is more of a fine tweaking of script changes, music selections, Web language, and, at times, we’re still coming up with a title for the episode.
This happens to be the case for our upcoming show on yoga as conveyed through the experience of instructor Seane Corn (I dig her Jersey accent!). We regularly struggle at naming each program, especially because there are various approaches to it: an apt description of the content, a clever literary device, a poetic encapsulation, a highlight of an outstanding idea, keywords that trigger curiosity, etc.
But, the title has multiple purposes. It’s spoken by Krista in the radio and podcast; it populates the subject line of our e-mail newsletter and browser title; it complements the feature image for the program Web site and all sorts of data in third-party vendors like iTunes, Google, Facebook, last.fm, Yahoo, and so on. Can one title serve all masters? Probably not. But, in the end, we just want people to listen to the show so we’re trying to take a more direct approach in front-loading the words or ideas that will appeal to you and others. See what we came up with.
I’d love to hear where you stand on our titles, or if you have thoughts of your own. I’m open to advice. Cheers.