In between the interviewing and scripting, the SOF staff congregates for two editorial sessions where we hash out the details of each week’s program. The first — which we call cuts and copy — can be really rough around the edges; the second — which we call the final listen — is more of a fine tweaking of script changes, music selections, Web language, and, at times, we’re still coming up with a title for the episode.

This happens to be the case for our upcoming show on yoga as conveyed through the experience of instructor Seane Corn (I dig her Jersey accent!). We regularly struggle at naming each program, especially because there are various approaches to it: an apt description of the content, a clever literary device, a poetic encapsulation, a highlight of an outstanding idea, keywords that trigger curiosity, etc.

But, the title has multiple purposes. It’s spoken by Krista in the radio and podcast; it populates the subject line of our e-mail newsletter and browser title; it complements the feature image for the program Web site and all sorts of data in third-party vendors like iTunes, Google, Facebook, last.fm, Yahoo, and so on. Can one title serve all masters? Probably not. But, in the end, we just want  people to listen to the show so we’re trying to take a more direct approach in front-loading the words or ideas that will appeal to you and others. See what we came up with.

I’d love to hear where you stand on our titles, or if you have thoughts of your own. I’m open to advice. Cheers.


Share Your Reflection

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9Reflections

Reflections

When I've missed the original broadcast, I find the evocative titles especially helpful when searching on your website for a program to listen to.

Our entire staff has been accused of being a tad overanalytical...

Just listened to the show, then this talk about titling it....as a "yoga person/teacher" and having been in a few workshops with Seane, I absolutely was drawn to the program because of her. The title you chose resonated on so many levels, AND her name got me to listen TODAY. GREAT WORK, GREAT SHOW!!

I'm one of the few on staff that doesn't do yoga, so I had no idea when Krista insisted that Seane Corn's name be included because she's a well-known instructor in the yoga community. Thanks for the kind words.

I love that you share so much detail on the website about how you create each show. I love being invited into the decision making process, even if it's already happened. I think you title choice was perfect. It covered all of the bases. Keep up the awesome work.

I have yet to listen to ur show but will this weekend for sure.I was jsut forwarded ur website link..I live in Oregon.
.however I have to say I didn't know Seane Corn was from new jersey , which makes me understand how I related to her so well...the first time I used one of her dvds I felt like I knew her from somewhere .I grew up in New Jersey and miss it alot...it continues to make me
proud of the folks of tremendous talent , character and world concern that come from my
home state...it's not just aplace with exits off the turnpike...go seane..mo

I've never heard of Seane Corne. You could have left that out of the title. It would have been better, because yoga does not belong to her or to any one person -- and yoga in the United States these days has gone too far toward the cult of celebrity. You've encouraged that with your title.

Also, I would add that there are many excellent, dedicated yoga teachers out there whose names will never be known except to their students. I would really much rather listen to several of them than to one so-called celebrity, who is teaching exactly what these other yoga teachers teach and getting rich and famous doing it -- not exactly what yoga was intended for.

I think there's a difference between being spiritual and being narcissistic. Seane Corne felt like she belonged in the latter category. Note how many times in the program she talks about herself employs the word "I." Rarely can she just talk about the people around her without constantly interjecting her feelings of the moment. It felt that everything -- charity, compassion, and yoga -- took a back seat to Sean's self-involvement.

apples