The most important thing in the Olympic Games is not to win but to take part, just as the most important thing in life is not the triumph but the struggle. The essential thing is not to have conquered but to have fought well.
— The Olympic Creed
Attributed to Pierre de Coubertin, the creed was inspired by a sermon given by the Bishop of Pennsylvania on the first Sunday of the London Olympic Games in 1908. During a religious service in St. Paul's Cathedral, the bishop delivered these words, "The important thing in these Olympiads is not to win, but to take part."
The creed has been displayed during the opening ceremonies of the Olympic Games ever since.