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Let's make no mistake here; this is a commercial for Banco Sabadell. And, yes, it's a majestic, highly orchestrated flashmob organized by one of Spain's largest banking groups. But, when I get an evening email from our founder and host confessing to shedding "happy tears" when watching it, I figure I better check it out.

Flashmob organizado por Banco SabadellAnd, if you read the comments on YouTube, you'll see much more of the same sentiment being expressed.

On May 19th at six in the evening, what appeared to be a single, tuxedoed street performer playing a bass for people strolling around Plaça de Sant Roc in Sabadell, Spain (just north of Barcelona) turned into a mass ensemble performing a movement of Beethoven's Ninth Symphony — including more than 100 musicians and singers from the Orchestra Simfònica del Vallès, Amics de l’Òpera de Sabadell, Coral Belles Arts, and Cor Lieder Camera.

The production is lovely and highly produced, but it's the fascination and pure joy of the passersby that makes the moment quite magical. Non?

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149 Comments

Stunning, I have tears in my eyes, my heart is pounding

Im an indian who has experienced a lot of classical music but I consider this song to be the greatest one i have heard in my life ...Beethoven is and will always be the best composer ever !!!

Over 40 years ago this was sung popularily by Miguel Rios (Spanish?)
Himno a la Alegria
Ven, canta, sueno cantando vive sonando el nuevo sol
En que los hombres volveran hacer hermanos.

In the same topic of so-called flashmobs, it is worth seeing the night gatherings of pots & pans banging on the street of Montreal not orchestrated for an ad but just out of a willingness to participate freely in a protest in a festive way.

Ahhh Bethoven the genious of magical emotions...how wonderfully presented... yes it too
broughts to my eyes :))

If more ads were as "joyful", they would certainly make more of an impact!

Well, God (or the universe, or just all us humans), knows that the banking industry could well use some elevated good will. The wonderful thing is that their ad agency knew enough to stay out of the way of the music. May the bank execs realize and ponder that they are making decisions not just for themselves and maybe a few stockholders, but also for all the generations represented in that last image of a child reaching for the sky from the father's arms.

Any way to bring live, beautiful and spontaneous music into the world is truly a wonderful and joyous event.

Happy tears indeed and shivers too. Joy, joy, joy!

W.O.W.! Music is an inspiring and soothing commonality for the human spirit.
Thank you for sharing.
www.trinitychicagoblog.org

Beautiful to hear and heartwarming to watch, ode to the arts!

This was amazing! It certainly shows the power of music.

absolument! surtout les enfants !

A beautiful human expression of what we aspire to be in love and joy!

great music-----watching people

All I can say is WOW~ It brought tears of joy to my eys

Even if it is a Bank that "put on" this commercial.........It is a majestic work of music that has lived on & WILL live on for another 250 years or more. Beethoven knew how to touch hearts.
I am a musician.
This video touched my heart.
Again, even if it is for a bank...the joy of music lives on & on & on & on......................................................................Thank goodness.

God has joy planned for us, if we can only stay out of His way. This is exuberant!

Wonderful...touching. A powerful fusion of music and serendipity...

The beauty of this music will always transform. It draws you in......how clever as an add.

Beautiful - made me smile the whole time and afterwards!!

When the violins joined in I got the chills.

Tears of joy!

I loved. I do not care how it came to be.

Very nice, I am glad I was sent this link.

Truly a wonderful experience, particularly for the children....

A picture of what it means to be part of something bigger than anu one part and all fof the glory of God. Well done.
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Just lovely and so much fun. I especially liked the crowd interaction.

This reminded me that I do have a spirit after much troubled deliberation on the fact. Rejoice! We are alive!

a wonderful moment of letting joy wash over one's soul.

Sitting in my classroom listening to On Being, grading posters on American Ideals, and then I pressed on this link. I clapped out loud...which feels weirdly happy when one is alone in a public school on a Sunday morning. Thank you for sharing this with us. What an inspiration!

Love it, especially the children 'conducting'.

This is the kind of 'shock and awe' that the whole world needs! As always the response of the children (especially the little girl who started it all (!) with her donation.

What a heart delight, teary smiles!

I watch this at least once a week and am always inspired by it. The singers don't seem to be singing the German text--and I speak German--but their Spanish is difficult for me to understand despite having lived and traveled in numerous Spanish speaking countries. I would love someone to provide a translation. Be that as it may, I love the video.

Beautiful. Anyplace can become a sacred space as you just discussed on the radio. On the flipside have you seen the story about Joshua Bell playing Bach on violin in the subway and hardly one noticed or stopped to appreciate (too unexpected; sacred antennae turned off)..

I am a nonreligious person who disagrees with the radical atheists, disagrees with Sam Harris' title "The End of Faith." We urgently need more faith in ourselves, in others, in common purpose, in the power of our "Better Angels", in love being stronger than hate, in seeing "God" in others, including nonbelievers and nonpartisans as discussed on your important show with Rabbi Katz 2 weeks ago.

Thanks!

Oops Rabbi Sachs, sorry.

For as long as we have had art we have needed patrons. Thank you to the folks at the bank for this gift and for choosing to spend your marketing budget in an uplifting and human way.

Amazing how they can crowd control a mob that large.

Fascinating performarce. I love these flash mob productions. I've seen dance flash mobs which are also as exciting and wonderful to watch but this is the first musical ensemble flash mob I have seen and I find it inspiring and touching when you look at the reactions and the joyous pleasure shown by the onlookers, especially the children.

Oh my! This is the very best in the human community - creating moments of pure joy; and, I might add, tears!!
Thank you all!

EN VERDAD ES FASCINANTE, Y CONTAGIA ALEGRIA. UN GRAN TRABAJO. FELICIDADES. ME GUSTO

Splendid.

Beautiful! One wonders how much of the world could be uplifted if performances such as these were done everywhere.

And with the Internet, it virtually has been! Many, many thanks.

Tears are the only "music" deep enough to express gratitude for this delight. Muchas gratias!!!

I was impressed with how much the little ones enjoyed it.
Such music is universal. Very well done.

Yet again we are seeing individuals realising that all are bonded together in a shared emotion. In this case a muscian began to draw out that bonding among a few individuals, and how beautiful to see the crowd grow and express that bonding. We would be so much richer if we could realise that we always share these bonds;that we always belong together. Sadly it is sometimes expressed in shared violence towards other. What a travesty of human nature that is.
This is a truly beatiful video. Thank you

lyrics or no lyrics, i never liked flashmobs. I guess because they are usually done by fruity artsy types.

if only all could sing the brothers Anthem---

I have watched this video over and over.... I absolutely adore this production!!! Very clever and very moving. Fantastic fun... A festival for the ears and the eyes!!!

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