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Because our brain stores information based on invariant patterns and is this prediction machine. This is based on the work of Jeff Hawkens. It seems to me that creativity is about the mis-storing based on invariant patterns. I often find some of the most creative people also have ADD or what I call inattention. Which seems to me prevents this Stove Piping that Rex Jung is describing.

I am challenged by the anti-brainstorming notion. I wonder about how it is executed and facilitated. Often I find the best way to generate the best ideas is to have a group take time on their own to ideate before they share the ideas. When they share it, I find it generates even more ideas once they begin to hear others thoughts.

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