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Beautiful bodies for our digital dreams,hmm. I have a lime green imac that I will sell to the first person with $35. I think he was very good at branding and I think he realized that people would sacrifice performance for elegance. I appreciate the simplicity of his approach. His industrial design (lately) seemed to be stating that simplicity is important. Don't forget that Steve Jobs primary success was with the Mp3 technology. This is basically a toy. It can't be compared to success of Microsoft which gave the world an affordable business platform. Jobs (RIP) gave us fashion and a simple operating system that is very good for graphics, but Gates and Michael Dell made the quality of good and services around the world go up and the cost go down.