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Establishing verification for your site also enables search engine bots and crawlers in finding your site. Which brings me to another mistake on the part of these firms. Bots and crawlers need instruction when they hit your web site's front door code. Why haven't these experts used the proper code? That's what you should ask yourself before hiring them. In order to get your pages searchable the bots and crawlers need to be invited in. Simply put, they can't ring a doorbell that isn't there.