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Believe me, this isn't about narcissism or self-love or celebrity. Far from it. We decided, after much deliberation and anxiety, that using Krista's name is the "connective tissue," as one friend of the program called it, of the transition from Speaking of Faith to Being. As we shift from name to the other, one thing remains constant: Krista Tippett. So we decided that using her name would be the best connective tissue as we grow into a new name.