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As the advertisement is for a highly engineered product with the look and feel of nature, and is also a machine for communication, the parallel between this incredibly engineered musical instrument and a highly engineered but elegant piece of communication technology, is an original concept brilliantly executed. Will I actually remember what this advertisement is for? Yes, I think it serves its purpose. Hearing a familiar piece in a quirky and novel way allowed me to admire the engineering more than if it were some cheap jingle. It wasn't intended to be a musical premiere; it was music in the service of advertising, extraordinarily done!