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While I understand your sentiment, the creation of music in a natural setting doesn't negate the needed support for the poor or downtrodden. I don't believe that the money used to make this commercial was not headed toward some greater purpose, yet I can't wait to show this video to my foster son. This is block play at it's best and I look forward to seeing how it inspires. Also, I am not sure how this video is any more offensive then listening to music in a commercially supported venue. As a person who solidly has her feet planted in the muck and mire of life, I say enjoy and be inspired.