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Hmm. What would you say to the suggestion that you devote all your paycheck--instead of supporting your family--100% to the poor? This is an ad. TV ads cost hundreds of thousands, and often millions, of dollars. Sometimes you can tell; sometimes you can't. Instead of having Tak Sakaguchi throw the phone around and say something cheesy, they made a work of art with the money.

Besides that, they donated trees to the nursery.

Helping our needy neighbours is good, but you have to be economically productive in order to do so.