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I agree -- very creative. I wonder, though, if the individuals (the engineers, the musicians, the camera people, the writers, etc.) behind this obviously very lengthy and probably labor-intensive creative feat (which is financially supported by the high price we pay for the product) would much rather be creating their own "masterpieces" that could live on forever like Bach's musical score. Unfortunately, the reality of life is that the best of their creative lives will be spent coming up w/ways to sell a product that may or may not (depending on one's point of view) be something society's soul really needs.