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What a fantastic engineering feat!! I found this thoroughly captivating. The joy for me was hearing this unique way of expression of music in a natural setting with natural sounds. I specifically chose not to judge its merits as an ad, the time and money spent, etc., etc. but as a unique artistic expression. Let any negativity reside in the board room when discussing the entire project. On the bright side any one watching and listening will not forget the ad, which was its purpose in the first place.