Well Tony, the problem with that thinking is that it's not really a "plug at the end". Marketing that stupid phone was the one and only reason the commercial existed in the first place. What I'm hoping is that the huge wooden xylophone was actually created by an artist first (for the sake of art) and the phone company simply licensed it for their commercial. These companies have so much money to throw at marketing, it could go either way.
More information about text formats