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Totally agree with Bogzop ( the "Grump"). I think he is spot on. Sorry, but the Spock in me sees this for what it is, and the musician in me is a bit nauseated that a company will pay buckets of money to make this device and film it for a phone commercial playing an old familiar tune, but to get equivalent financing to do something like this, but original, interesting, and designed to suit the instrument, would be like pulling teeth from a dragon. That says alot about how consumerism effects culture.