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eh.  Customers, maybe.  Depends what you mean by "elites".  Most of us worker bees try to shop frugally. With good reason.  But that's what led to the problem.  60 years ago I was told it was cheaper for Boston to get milk from Wisconsin than from Vermont.   I think transportation-enabled trade is good, but it has down-sides.  If some folks take the time, resources, and effort to try to encourage local production, I'd call that civic-minded.  But not everyone has the resources.  Don't see a need to get uptight about labeling those who do and use it for something worthwhile.