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I loved this novel as a teenager.  I was sad to see the question co-opted by the religious right over the past few years.  In the book, "What would Jesus do?" compelled people in a wealthy congregation to look beyond their own comfortable lives to the grinding poverty that supported that comfort.  The book had its corny moments (from our "modern" perspective) but it digs into the point that it is about our personal behavior, as well as our interaction with our community, what we buy, who we support, how we treat others that we know as well as those who we will never meet.  Thanks for the article.