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GIFTmas is the commercial holiday stealthily substituted, in place of the religious ones. Though primarily affecting Christians, Muslims and Jews are having their traditions similarly co-opted by militant year-end materialism. I enjoy the double-take from using the correct name, as the juxtaposition of the material versus the spiritual dawns upon others. With the proper name, it is far easier to direct one’s activities to avoid being overtaken by the materialistic hegemony that constantly seeks to supplant the spiritual.