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This ad is about the power of advertising, not about the power of religious language. It's a fantasy. It's not representative of the diverse reality of famers and farms. It's about the Marlboro man and Western ranches. It's about cattle farming and grain farming. It's not about the future of agriculture, that is horticulture -- fruit and vegetable production. Most profoundly, the ad ignores the Hispanic labor that feeds this country. And even among principal operators, there is more diversity than the ad portrays. See the USDA website for data and statistics, including the fact that 30% of all farm operators are women. I'm the wife of a former farmer and I did some research online. See: