Having grown up with the story described here - daughter of a Christian farmer - this resonated because it was familiar. Then I took a deep breath and recognized that it was very effective advertising - it told a compelling, emotional story that resonated with its target audience - affluent farmers who buy big trucks. It did not, and did not intend to, resonate with the rest of the population. It played on the Christian theme for a lot of 'buzz.' Beautiful words and beautiful imagery, but left us feeling empty because it wasn't an authentic pitch for something meaningul.
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