Jonathan Greenblatt — The Business of Doing Good
July 31, 2008

The news has been marked in recent years, at regular intervals, by the moral and practical downfall of prominent businesses. Jonathan Greenblatt is among a new generation of entrepreneurs who want to lead a fundamental shift in corporate culture as well as philanthropy — a merger between making a profit and doing good. We explore his way of seeing the world and his economics of "ethical brand architecture" and "fiercely pragmatic idealism."

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In this SoundSeen video not heard in the program, Jonathan Greenblatt tells Krista how his grandparents' flight from Nazi Germany informs his sense of service today — all from behind the glass.

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Voices on the Radio

is CEO of GOOD magazine and a lecturer at the UCLA Anderson School of Management. He's also the co-founder of Ethos Water.

Production Credits

Host/Producer: Krista Tippett

Managing Producer: Kate Moos

Senior Producer: Mitch Hanley

Producer: Colleen Scheck

Associate Producer: Shiraz Janjua

Associate Producer: Rob McGinley Myers

Online Editor/Producer: Trent Gilliss

Associate Web Producer: Andrew Dayton

Production Intern: Alda Balthrop-Lewis

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