Jonathan Greenblatt —
The Business of Doing Good

The news has been marked in recent years, at regular intervals, by the moral and practical downfall of prominent businesses. Jonathan Greenblatt is among a new generation of entrepreneurs who want to lead a fundamental shift in corporate culture as well as philanthropy — a merger between making a profit and doing good. We explore his way of seeing the world and his economics of "ethical brand architecture" and "fiercely pragmatic idealism."

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is CEO of GOOD magazine and a lecturer at the UCLA Anderson School of Management. He's also the co-founder of Ethos Water.

Pertinent Posts

In this SoundSeen video not heard in the program, Jonathan Greenblatt tells Krista how his grandparents' flight from Nazi Germany informs his sense of service today — all from behind the glass.

SoundSeen (our multimedia stories)

Don't Wait for the Rain

Tanzanian rap star Mr. Ebbo appears in a promotional video, which appears in the show, for Kickstart's MoneyMaker.

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Alberto Guardado, the president of the Cholunquez water committee in Honduras, stands in front of the new water distribution tank.

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