Appealing to the Religious Voter

Television Campaign Commerical for Jimmy Carter's Re-election (1980)



"Though he clearly observes our historic separation of church and state, Jimmy Carter is a deeply and clearly religious man. He takes the time to pray privately and with Rosalynn each day. Under the endless pressure of the presidency, where decisions change and directions change, and even the facts change, this man knows that one thing remains constant — his faith. President Carter."

(Source: American Museum of Moving Image, "The Living Room Candidate")

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is a former U.S. President, a Nobel laureate, author, and co-founder of The Carter Center in Atlanta, Georgia