"Neuroeconomics in Context" with Chris Farrell

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After we produced this program, Krista sat down with Chris Farrell, APM's chief economics correspondent, to get a broader perspective on the field of neuroeconomics. Farrell gives a sweeping overview of the role of neuroeconomics and how the burgeoning field relates to the larger world of economics. And, he addresses some of the ethical issues presented by Paul Zak's ideas.

Neuroeconomics in Context with Chris Farrell from On Being on Vimeo.

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Zak is professor of Economics and director of the Center for Neuroeconomic Studies at Claremont Graduate University in California. He's editor of Moral Markets: The Critical Role of Values in the Economy.