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Hasidim are not known for their affinity for social media, so it came as a surprise to see photographs of the 32-year-old Hasidic Jew, Satmar Hasid Yoel Weisshaus, appear in a series of American Apparel ads posted on the photo-blogging site, Tumblr.

MG Siegler, a blogger at TechCrunch, takes a whack at Mashable and tech blogging in general for their capitalistic opportunism of the Osama Bin Laden news now that advertising dollars are beginning to ramp up online.

Is there some type of competitive rivalry going on here? Perhaps. But his question of business ethics and gaming the news and search engines in order to make money with SEO land grabs is something that is surely not relegated to the tech world.

A column Waldman wrote for the Wall Street Journal asks whether a campaign video may have crossed the line.