Terms like "Mitt Romney" or "Book of Mormon" or "Big Love" aren't driving LDS.org's success. Rather, chalk it up to a solid SEO strategy for greater outreach.
The Telegraph notes an important contribution to relief efforts in the Pacific: the Person Finder, in both English and Japanese. Google is tracking thousands of records to match information on missing people. Imagine the pang of relief to find your loved one on a safe list amid the chaos of downed communication lines.
Over at Floatingsheep, Mark Graham has been rendering some superb data sets about religion as it manifests itself in various ways on the Internet.