Terms like "Mitt Romney" or "Book of Mormon" or "Big Love" aren't driving LDS.org's success. Rather, chalk it up to a solid SEO strategy for greater outreach.
MG Siegler, a blogger at TechCrunch, takes a whack at Mashable and tech blogging in general for their capitalistic opportunism of the Osama Bin Laden news now that advertising dollars are beginning to ramp up online.
Is there some type of competitive rivalry going on here? Perhaps. But his question of business ethics and gaming the news and search engines in order to make money with SEO land grabs is something that is surely not relegated to the tech world.
The national tragedy question aside, do savvy operators undercut their own business in the long run in order to make short-term business gains? What kind of ethical responsibilities, if any, do businesses and news outlets like Mashable have in making sure their results don’t crowd out the most relevant news for quick access? What does Google owe its customer’s when businesses flood the search market with results?